Analysing elements of integrated marketing communication

Strategies for community out-reach Identifying key nutrition issues and analysing determinants of eating behaviour The task of planning nutrition education interventions integrated into nutrition improvement programmes, requires that the various causes and effects of nutrition issues and problems be addressed in a concerted manner. Only through a systematic analysis of the nutrition and health-related needs of a community, can an effective nutrition education programme be developed. Any nutrition education intervention should consider the socio-cultural, economic, political, and technological environments which include food and nutrition issues.

Analysing elements of integrated marketing communication

The concept of community Development occupies a pivot position around which all the socio political thought of twentieth centre revolves. The term is so vast, in its scopes and application that, it is quite difficult to put it within the framework of a comprehensive and adequate logical definition.

Again, the changes in emphasis on different aspects of it, at various point of time have complicated it for a text book definition.

Several thinkers, committees, committees, international organisation have defined it in varying ways. Some definitions have emphasised on material progress. Some other have described it as a movement, still other as an aspect of administration, a process of development technique of bringing people and local resources together for development.

The meaning of the term will become more clear as we will go an analysing its various aspects in ensuing pages. However, to start with we can consider some of the important definitions already put forth.

Its objectives are to develop self reliance in the individual and initiative in the village community. It is clear from the above definitions and descriptions that Community Development Analysing elements of integrated marketing communication an endeavour to bring about an integrated development of rural life.

This is a device for transformation of the socio economic structure of a traditional and underdeveloped can be brought about by using the people and local resources. The people of a particular community plan according to their need and necessities out of their own initiative and co operate with each other to implement such plans.

It is a means of injecting social change in order to break the traditional and relatively static society into a dynamic and prosperous one. Whatever the form and manner of the presentation of the meaning of the term some common elements are included in all the definitions.

We can discuss the common elements as follows: Community Development refers to the welfare of the entire population not of a particular sect, group of section. Every society is divided into many groups and sub groups on the basis of caste, class, religion, profession, culture, race, creed etc; an undivided society is a myth.

All such sections take up the welfare activities.

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But none of such activities can be termed as Community Development. It is only, when benefits are shared by all irrespective of any distinction, the process can be termed as Community Development. Again, community development refers to the balanced growth. The development in any one field, for example only in industry, cannot be called Community Development.

It is an attempt to create a new social order. It covers almost all aspects of social life, such as industrialisation, health and sanitation, agricultural development, education, employment, growth of science and technology etc.

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The gradual and simultaneous development in all these fields can be termed as Community Development. No outward agency exercises constraint or force people to be involved in this developmental programme.

If there is any imposition from outside then the brought to water but cannot be forced to drink if improvement is imposed on people, it may at times serve the present or satisfy the interest of a particular Government, but is will run the future of the community in long run.

The people are involved in developmental activities spontaneously because they feel the need to increase their standard of living, to lead a better and comfortable life.Companies that are doing integrated marketing right today have done the following: Changed their focus from their products and services to their customers and prospects.

Designed a structure that aligns the entire organization, internally and externally, to service customers. Imagine a world where your telecom services are provided on demand with no long-term contracts, just what you want when you need it. A service that can grow with you.

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Analysing elements of integrated marketing communication

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Complexity characterises the behaviour of a system or model whose components interact in multiple ways and follow local rules, meaning there is no reasonable higher instruction to define the various possible interactions..

The term is generally used to characterize something with many parts where those parts interact with each other in multiple ways, culminating in a higher order of emergence. This course gives you an in-depth understanding of contemporary business and marketing themes alongside the skills for a career in this sector.

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