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Situation AgDirect finances all brands and colors of agricultural equipment. As AgDirect gained more interest among Farm Credit partner associations and planned to enter end-user-focused channels of auctions and private party sales, Meyocks recommended a more energetic look and tone to invigorate the brand and help compete for attention.
Still, we wanted to maintain neutrality with equipment brands. In addition, AgDirect wanted to more closely align itself with the Farm Credit brand and leverage the equity and credibility it provided, which was growing in importance as it expanded into new financing channels.
Solution For the new look, Meyocks livened the brand by applying vibrant color washes over black-and-white images. This maintained brand neutrality when featuring equipment, but made for a more attention-grabbing and contemporary-looking campaign. The campaign also features AgDirect customer images and testimonials to "humanize" the brand, which had the potential to seem impersonal with its automated decisioning systems and limited face-to-face servicing.
To connect AgDirect to the Farm Credit brand more strongly, Meyocks recommended the addition of a brand endorsement line and bug — "Powered by Farm Credit" — that appears on all marketing materials.
Meyocks also developed the campaign theme "Built for Agriculture" to convey the expertise of AgDirect's equipment financing programs specifically for the ag industry.
Results Following the campaign refresh, including AgDirect. Update As part of our brand messaging, videos of customers who work with AgDirect are being created and posted on the AgDirect website.
These messages verify and reinforce the speed, expertise and simplicity of AgDirect financing to customer prospects and equipment dealers.In their latest study, Allianz SE analyzes the growth prospects of global life and p&c insurance markets. After the meager years of the financial and economic crisis, insurers can look ahead with more confidence: While insurance premiums grew worldwide by only percent between and , growth should accelerate to percent over the.
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Your privacy is important to us and we want you to feel comfortable visiting our site. We take care to protect your personal data collected, processed and used during visits to the Allianz Careers Blog. Bayer AG was founded as a dyestuffs factory in in Barmen (later part of Wuppertal), Germany, by Friedrich Bayer and his partner, Johann Friedrich Weskott, a master dyer.
Bayer was responsible for the commercial tasks. Fuchsine and aniline became the company's most important products.
The headquarters and most . Founded in and based in Minneapolis, Minnesota, Allianz Life Insurance Company of North America is a leading provider of retirement and protection solutions, including fixed and variable annuities, and life insurance for individuals sold through a network of independent financial professionals.
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Allianz Business Services SUCCESS STORY FOR BANKING AND FINANCIAL SERVICES As one of the leading companies in the insurance industry, Allianz successfully put the idea of a shared service.